eCommerce Assessment

We dig into your business, evaluate the business model, online sales funnel and each contributing marketing channel, eCommerce platform etc. The goal is to find improvements and discussion about scalability.

We have experienced that brands with wholesale oriented business model often have difficulties setting up a scalable eCommerce business model.

Running an eCommerce assessment, we prepare workshop and growth action plan. We evaluate:

  • Online business model and ecosystem (SWOT).

  • eCommerce cost breakdown.

  • eCommerce platform.

  • Marketing budget and activities (online and offline).

  • Traffic and sales.

  • Attribution model.

  • Facebook Ads funnel (structure with different levels: TOF, MOF, BOF, AS).

  • Google Ads strategy - brand, prospecting keywords, - Search, Shopping etc.

  • SEO strategy - brand, prospecting keywords.

  • CRM / Email strategy.

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“Actital has given us many insights pushing us to change every part of our business model, which step-by-step contribute to our eCommerce growth”

— Viktor Blomqvist, CEO at Skultuna