+600 percent D2C eCommerce revenue growth in three years (40M sales 2021).
We have worked with Layered since 2017, broadening our relationship in 2020.
By developing a scalable online sales funnel with Meta Ads, Google Ads/Shopping, Pinterest Ads and Email marketing, we have set several growth records together with Layered, continuing its D2C eCommerce journey throughout Europe.
Layered is a Swedish interior design brand that combines a bold contemporary expression with genuine craftsmanship and sustainable materials.
Established in 2015 and based in Stockholm, Layered has grown to become one of Scandinavia’s most talked about interior design brands, awarded the Elle Deco Accessory of the Year and international press including New York Times, Elle and Vogue.
“Year after year Actital has increased our Facebook and Instagram sales, continuously falling back to ROAS targets. With higher growth targets and budget, Actital is continuously running data analysis, continuing to broaden our sales funnel with Google Ads/shopping, Pinterest Ads and email/CRM.”
- Mirja Kjellberg, CEO at Layered
What we have done
01.
Successfully scaled Meta Ads, Google Ads, Pinterest Ads from 20k per month to +500k/month budget (continuously increasing) - been able to reach ROAS targets and scale further.
02.
Developed a budgeting framework with ROAS targets built on sales analysis and cost breakdown. Through this framework we have profitably scaled the sales funnel throughout Europe.
03.
Developed CRM strategy connected with funnel strategy - integrated product samples into the funnel.
04.
Developed a creative process together with Layered with its goal to continuously pusch improvements, efficient production and tests. Connecting all channels and formats.
Key Success Factors
Funnel Strategy
Cost breakdown and analysis to set overall ROAS targets together with Layered management and business controller (secure long-term strategy).
Strong Collaboration
Strong collaboration (action oriented) with management, eCommerce team, inventory and controller in order to communicate the right products, build up the right stock levels. Let the whole team work in one direction.
Creative Development
Continuous creative testing and improvement meetings.
Continuous Evaluations
Data analysis and follow-up. Continuous strategy meetings where we set actions for the internal eCommerce team and Actital.
More cases
Soft Goat
From 0 to over 20 million in Facebook sales - more than doubled total eCommerce sales.
Skultuna
Transformation from traditional retail to leading eCommerce. Skultuna has been a part of our growth accelerator program for seven years.
WALDOR & CO.
WALDOR & CO. is our living case and a proof of concept building a global D2C brand, solely online through waldorandco.com.