Skultuna
Transformation from Traditional Retail to leading Ecommerce. Skultunas Ecommerce sales is today more than 90 TIMES of where we started.
“Actital has grown our e-commerce sales more than 90 times, to become our most important growth channel, constantly hitting new records.”
- Viktor Blomqvist, CEO at Skultuna
Skultuna Messingsbruk is a premium Swedish manufacturer of brass works within home interior and jewelry.
The company was founded in 1607 by King Karl IX and is one of the oldest enterprises in the world. Today, Skultuna has a flagship store & museum located in Västerås, the exact same place as where it all began, a concept store in Stockholm as well as a global online shop.
What we have done
01.
Setting up processes for the whole eCommerce ecosystem with continuous development of creative production, e-mail automation and measurement.
02.
Project lead and responsible for the launch of Skultunas new website in november 2018.
03.
Scaling globally, entering new markets such as USA, Asia and Europe.
04.
Scaling with Meta Ads, SEO, Google Ads / Shopping, CRM, Influencer marketing, Conversion optimization and continuous eCommerce improvements.
Key Success Factors
Product development
Development of products and packaging to be in line with eCommerce development, more use of data and demand driven product development.
Strategic improvement
Developed a distribution strategy and started building a fashion vertical with a limited number of wholesalers.
Business strategy
Development of organization to respond to increased demand for customer service and mix between b2c and b2b deliveries.
eCommerce strategy
New business system, handling b2b and b2c differences, fully integrating with warehouse and Magento eCommerce platform.
More cases
Soft Goat
From 0 to over 20 million in Facebook sales - more than doubled total eCommerce sales.
LAYERED
+600 percent D2C eCommerce revenue growth in three years. We have set several growth records together with Layered.
WALDOR & CO.
WALDOR & CO. is our living case and a proof of concept building a global D2C brand, solely online through waldorandco.com.